Webinar: The European Martech Report 2023, (English presentation)

The European Martech Report 2023 has officially been released! We invite you to join us for a digital event where we will present the latest insights and findings in the Martech field.

Every year the report interviews influential people or companies about their insights and learnings within the Martech area.

During the presentation, we will also cover the following topics:

1. Success within Martech – The Importance of All Four Dimensions
2. Doing Martech Right – Keys to Success
3. Significant Disparities in Self-Rating Across Different Markets
4. Developments Compared to Previous Reports
5. Widespread Lack of Martech Competence Across All Markets
6. Despite the Hype, 1 out of 3 Struggle to Find the Value of AI

This report represents the sixth consecutive year of its development. Based on over 2200+ interviews with professionals with involvement, influence, or decision-making authority in Martech matters within their organizations, the report delves into the current challenges, barriers, and opportunities in the Martech industry. The data collection survey was meticulously crafted through workshops and interviews with a Martech advisory board, comprising experts from the industry.